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Digital Strategy Course

Learn the methods to work strategically and innovatively in today’s digital landscape.

Overview

Create a digital strategy

Constant change has been the new normal ever since the start of the new millenium. In today’s digital world of ever-shifting consumer expectations and rapid disruption, staying one step ahead has been increasingly difficult for many teams and business leaders. How can you succeed in this setting? How do you create a sustainable digital strategy that can both meet customer demand and stay true to your business vision while increasing profitability and staying competitive?

This digital strategy course will teach you how to navigate uncertainty, disruption, and change, and equip you with a digital-first mindset. You will learn to harness the transformative potential of digital to add value to your business and plan for how to strategically work with innovation in your organizations. Additionally you will gain confidence and inspiration within the digital landscape and be able to implement a digital strategy that will create a strong and innovative culture.

Course goals

What you'll learn

By the time you finish this course in digital strategy, you should have acquired knowledge, skills and competence that you’ll be able to use right away in your work or add to your resume.

Knowledge

  • Have a better understanding of the implications and disruption of the networked society to businesses, individuals and society as a whole.
  • Be able to see changes in consumer behaviour, needs and expectations and the impact of digital on client journeys.
  • Have a clearer picture of communication channels and consumer needs in a digital landscape and networked society.

Skills

  • Be able to rapidly prototype concepts and business solutions using appropriate tools and techniques – based on an understanding of customer needs.
  • Know how to test and iterate and prototypes on a real target group.

Competence

  • Be able to work strategically with innovation, apply tactics for growth and consumer engagement.
  • Have a better understanding of the fundamentals of group development and team behaviours.
  • Be able to properly use the available tools for collaboration and innovation processes.
  • Grow your personal leadership to inspire, lead and motivate organizations and teams.
Who takes this course

Who'll join you

This course is designed for broad range of professionals within different industries – particularly leaders and specialists who are aiming to supercharge their organisation or team to become more effective, collaborative and creative in today’s digital landscape. Everyone working in or aspiring to work in areas such as strategic planning, sales, marketing, communication, project management, business development and product development needs a deep understanding of the modern networked society and digitalization in general in order to lead change within their organizations. It is not required to be employed to take this course, which makes it the perfect choice if you are looking to personally develop for new opportunities and further demonstrate your digital qualification on your resume.

Format

What you’ll be doing

Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world. In this digital strategy course, you’ll be learning by doing around 70% of the time and spend 30% in great speaker sessions.

Weekly sessions

Learn by doing: put ideas and tools into practice, with weekly challenges to build your competence.

Peer learning

By bringing out the collective intelligence of the group you’ll get new perspectives and a culture focused mindset.

Essential tools, videos and resources

For each session, we curate the best learning materials to support you to apply the tools in action.

Range of industry leaders & speakers

There will be different speakers, who will co-facilitate to give you new perspectives, inspiration, examples, insights and different mindsets.

Said about

Participant perspective

I thought I would get to learn about new digital tools, but I discovered a new way of thinking, a whole new mindset. It was extremely valuable.

—   
Anna Rosenqvist
Project Manager, Welcome

You will get great methods to use, insights to share with colleagues, friends, and customers, new ideas, ways of collaboration and tools to lead the change.

—   
Helena Johansson
Senior Project Manager, SvD

I started this course with high expectations and was hoping to get many aha-moments. And I got what I wanted. We got a good understanding of how to embrace the digital future and how to get a great group dynamics. This course is important if you want a foot-hold in a digital future.

—   
Johan DePaoli
Art Director/Graphic Designer, Göteborg & Co 

Upcoming courses

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Our methodology

Hyper Island Way

Hyper Island methodology is based on a learner-centered, experience-based approach. We facilitate learning journeys, where discovering, uncovering, applying and reflecting is all part of the process by which participants learn useful skills and knowledge they can apply right away.

Learn by doing

Build, create, experiment! We know from more than 20 years of experience that people learn best through active doing and making.

Work in teams

Collaboration is the modern core competence in a world of complexity and constant change.

Real-world ready

We build learning around actual examples and practical tasks to make it all immediately relevant and useful.

Global network of experts

We work with world-leading industry experts to provide the most cutting-edge content.